Management Team

Travis Jones, President and Chief Executive Officer

Travis Jones is a member of the board and President & Chief Executive Officer of CRS Electronics Inc. The company is a leader in the emerging, rapidly growing market of high efficiency light emitting diode (“LED”), or, solid state lighting (“SSL”).

Prior to becoming a CEO, Jones was Vice President of National Account Sales for Lighting Science Group. During his tenure, this division grew from 3 accounts to 60 in eighteen months, increased sales by 75% and improved gross margin by 35%.

Record setting performances achieved within short periods of time have been a consistent pattern throughout his career. Jones has been described as a “lightning bolt of energy, able to create winning strategies and build support from every layer within a company.”

He began his executive career in 2000 as Vice President of Sales & Marketing at Visa Lighting where he rescued a declining business. Revenue increased 25%, profits before taxes grew 800 basis points, and the company won the prestigious AD-Q marketing award twice in 18 months.

He then became Vice President of Sales & Marketing at Antique Street Lamps in Austin, Texas where the company was losing $2 million annually. In just two years it became the most profitable of 14 divisions within Acuity Brands. He was promoted to leading the entire Austin business division and grew sales 35% and profit before taxes increased 333 basis points.

His work has been featured in The Wall Street Journal, Yahoo Finance, Market Wire, Electrical Line, Market Watch, The Edison Report, Tech News, and LED Magazine. He volunteers speaking at college venues most recently following former Speaker of the House Newt Gingrich.

A native of Florence, Wisconsin, Travis Jones earned a B.A. degree in Business Administration and a B.A. in Philosophy from Lakeland College in 1990.


Scott Riesebosch, Chief Technology Officer & Founder

Mr. Riesebosch has a degree in electrical engineering from McMaster University and has been designing and manufacturing high output LED light engines and luminaries since 1998 when the first high output LEDs came to market.

Mr. Riesebosch has been a speaker at a number of conferences, educating businesses and consumers in an effort to assist them in making better and informed purchasing decisions regarding LED technology. LED lighting applications, in which Mr. Riesebosch has been involved, include military, aviation, medical, retail signage, automotive, flashlights, emergency vehicles, architectural, underwater, theatrical, street lighting, and fluorescent tube replacements.


Jennifer Li, Chief Administrative Officer

Jennifer Li received a degree in law from the School of Law at Southwest University of Political Science & Law, in Chongqing China. In addition, she studied business law at Humber College Business School in Toronto. She has also studied Law in the UK.

Ms. Li has been a full-time attorney since 1996, and was partner of a well-known law firm in China. Since 2006, her legal focus has been on overseas business management, primarily for North American markets.