Light is a drug. Every person on the planet needs light, so Jode Himann’s target market is essentially the people of the world. Not only is it relevant to his potential market size, but it has the ability to improve the quality of life for everybody on the planet. His company, CRS Electronics, provides industrial and commercial light emitting diode ( LED) lighting using the latest technology and is launching an international sales initiative in the near future.
The basic human need for light was one of the driving forces behind Himann’s decision to start an LED manufacturing company. Light, and engineered light, has dramatic physiological and psychological effects on people. His decision to pursue LED was based partly on evidence
that fluorescent tubes have been linked to cancer and leukemia as well as the lack of overall productivity and sense of well-being. Improved LED technology and solar power technology are more efficient and have less negative impact on the environment, so he take great satisfaction in knowing his business improves life for all. It’s part of a business philosophy that also puts community first; business is in a supportive role to the community. As for his secrets to his success, they’re simple: people, strategic moments and luck. A significant and refined, intuitive knowledge of the world is how he describes good leadership. To Himann, success is about pursuing your passion and carefully developing the best plan to get there.
“Always listen to the advice of others, but don’t underestimate the power to trust your own judgement and gut feelings on challenges you are facing,”
